Ala Christmas Markets, the true magic of Christmas in Trento province

 The fashion of the Christmas markets has exploded but the little known treats still represent the true soul of Trento Province Christmas.

 Do you know about the Christmas Markets of Ala? Ala, the City of Velvet, with its Christmas in the Baroque palaces, revives an atmosphere of the past.

 Rovereto Hostel - Ala Christmas Markets

The five weekends preceding Christmas see the marvelous baroque palaces of the city of Ala as the center of activity. A nice red thread leads the visitor through the buildings of the city, which are open for the occasion. They aren’t always accessible throughout the year.

 Rovereto Hostel - Ala Christmas Markets

Ala in the Baroque period

 While in nearby Rovereto the silk industry was experiencing a period of great prosperity, the magnificence of the velvet industry developed in the city of Ala during the seventeenth and eighteenth centuries. At the same time, the city became the hub of significant cultural and a place of passage and rest for the most illustrious personalities of the time, from emperors to musicians, writers and leaders. Just to name a few, Napoleon I, Wolfgang Amadeus Mozart, Tsar Nicholas I, and Emperors Charles V and Francis I stayed in Ala.

 Rovereto Hostel - Ala Christmas Markets

Palazzo Pizzini, Palazzo Taddei, Palazzo Malfatti and Palazzo Azzolini, just to name a few, are buildings welcoming visitors to performances of art, music and poetry. Palazo Androni is enriched with displays of local handicrafts.

 Rovereto Hostel - Ala Christmas Markets

Do you really want to experience a Baroque Christmas? Don’t forget to spend a few hours in these picturesque settings that will let you go back in a time machine.

 Don’t be surprised if you follow the red thread through the historic center and come across some character embellished with brocades and velvets of the elegant 17th century. They are extras who will immerse you in the experience of a city of other times.

 Rovereto Hostel - Ala Christmas Markets

Tips and Tricks

For appointments, events and exhibitions, we recommend consulting the explanatory site at the link below:


CLICK HERE to set your navigator on Maps and arrive directly at Ala

Ostello di Rovereto - Ala veduta notturna (credits Francesco Serafini)


Request the card at the time of booking to enter FOR FREE in MANY MUSEUMS, CASTLES and ATTRACTIONS IN TRENTO PROVINCE


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Manager di Ostello Città di Rovereto e da sempre appassionato delle Cose Belle di Rovereto e del Trentino Alto Adige. Amo escursioni in famiglia e, più impegnative, con amici in alta montagna. Scrivimi e avrai consigli, suggerimenti e proposte interessanti!

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